PETA Announces $1 Million Prize for Fake Meat

PETA wants vat meat researchers to pick up the pace, and they’re pledging $1 million to the first research team that can come up with competitively priced fake meat by 2012. It appears this schedule might be too ambitious for researchers to meet, but in any case it’s only going to spur greater interest in the field. Amazingly, there was heated debate at PETA about offering the prize — I’m glad common sense prevailed. The moment vat meat comes online at affordable prices, animal agriculture’s future will be bleak.

[via nytimes]

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